At your service.

Around here, we don’t believe in creating things you don’t need. That’s why we think of our services like tools in a technically-advanced toolbox. At each phase of our process, we pull out only the tools we need, when and where we need them, to deliver fully-customized, high-caliber digital products that deliver on your vision.

Let’s take a deeper look, shall we?

Killer Discovery


At the end of the day, we’re all just looking for a little validation.

At Crux, humans are at the core of every digital experience. Our process always begins with a data-based, human insight-generating discovery phase to ensure we’re solving the right problem, the right way, for the right users.

UX Research & Discovery

This is the reality check that we’re building the right product. Using evidence-based quantitative and qualitative methodologies, we generate genuine user insights to validate and inform product development.

The Nuts & Bolts

  • In-Depth Market Research 
  • Competitor Insights
  • User and Subject Matter Expert Research 
  • Persona Development
  • Journey Mapping
  • SWOT Analysis
  • Content Pattern Audits

Product Strategy

Based on your specific business and user needs, we craft a customized product roadmap, using a bespoke blend of our services and capabilities.

The Nuts & Bolts

  • Value Proposition Canvassing
  • Data-Driven Product Strategy
  • Mental Model Mapping (“Jobs To Be Done” Framework)
  • Product Roadmapping
  • Backlog Creation and Management
  • Strategic Feature Prioritization and Cross-Functional Alignment User Story Mapping
  • Product Overview Micro-sites
  • KPI-Driven Decision Making

Technical Discovery

We review your current tech stack, then share our wisdom and guidance to ensure your product makes it out the door with pixel-perfection. If it’s the right fit, we build software in the language your team currently uses for a seamless transition after delivery. 

The Nuts & Bolts

  • Technology and Tech Stack Assessment
  • Delivery Accelerators [link to Delivery Accelerator section]
  • API Integration Planning and Contract Definition
  • Data Modeling Analysis and Exploration
  • Continuous Integration and Deployment (CI/CD)
  • Tech Debt Management
  • Scalability Design
  • Performance Optimization

UI Design

Grounded in insights from our user-research, we begin the UI design process, solving for business needs, as well as user wants, needs, and pain points, with meaningful interactions, features, and design elements.

The Nuts & Bolts

  • Wireframing
  • UI and Interaction Design
  • Custom Graphic and Visual Design
  • Brand Alignment
  • Design System Creation
  • Responsive Design
  • System Feedback Design
  • Content Pattern Alignment

Rapid Prototyping

The faster we experiment, the faster we get to market. Building functional, high-fidelity prototypes allows us to quickly test and iterate on the product, ensuring it works as intended before diving into development.

The Nuts & Bolts

  • Prototype Development
  • User Testing
  • A/B Testing
  • Heuristic Evaluation
  • Design Sprints and Workshopping

Systems Thinking

We look at all of the pieces that need to work together and architect a seamless, scalable system around your org’s capabilities. No system is too complex — none too simple. We meet you where you are, be it in the field with limited data access or in an office with a high-horsepower machine running on fiber.

The Nuts & Bolts

  • Holistic Analysis
  • Interconnected Components
  • Feedback Loops
  • Ecosystem Consideration
  • Adaptability Strategy
  • Sustainability Planning
  • Risk Assessment
  • Ethical Framework

Rock Solid Delivery


Technically speaking,
we get sh*t done.

A great idea is only as powerful as its delivery. And at Crux, we deliver in spades. Well, technically we deliver in software, but, you get it. At this phase, blending art and science, we combine our decades of expertise with our data-based insights to translate strategy into market-ready software built to meet user needs and business goals.

Solution Architecture

Using the most current technology, we build customized, sustainable, and scalable architecture (and update legacy systems) that will grow with your company for years to come.

The Nuts & Bolts

  • Holistic Solution Design
  • Solution Blueprints and Architectural Diagramming
  • Scalable Architectures
  • Microservices Design and Implementation Strategy
  • Security Frameworks – Encryption and Access Controls
  • High Availability Strategy
  • Optimized Performance and Observability
  • Migration Planning for Legacy Systems

Front-End Development

Beyond using modern frameworks to build a great product, we also want to help elevate your team. An important part of our process is sharing our hard won philosophies, best practices, and patterns to leave your internal team with a technical north star.

The Nuts & Bolts

  • User-Centric UI/UX Build
  • Responsive Design
  • Modern Frameworks
  • Cross-Browser Compatibility
  • Animation and Interaction
  • Performance Optimization
  • Accessibility

Back-End Development & DevOps

A great foundation keeps everything else from falling down. Our back-end development and DevOps supports your digital product with rock solid, scalable APIs, enabling you to catch issues before they reach users, and to scale and update the software quickly and easily.

The Nuts & Bolts

Back-End Development
  • Scalable Backend Services
  • API Development
  • Database Management
  • Serverless Architecture
  • Security Implementations
  • Authentication and Authorization
  • Caching Strategies

  • Codebase Structure and Built-In Code Style Conventions
  • Developer-friendly Build Process and SDLC
  • Build Artifacts and Deployment Pipeline
  • Scalable Cloud Services
  • Production Observability
  • Developer Experience
  • Delivery Accelerators

Services Integration

We leverage the value of your existing systems by communicating with your tools directly via an orchestration layer — and build an experience that pulls data from multiple systems using a single log-in. We also provide observability and performance metrics to ensure resiliency, and to enable proactive, real-time support. 

The Nuts & Bolts

  • Third-Party Integration
  • API Design and Documentation
  • Data Synchronization
  • Event-Driven Architecture
  • Real-Time Communication
  • Middleware Integration
  • Legacy System Integration

AI & Machine Learning

For organizations looking to incorporate artificial intelligence and machine learning technologies into their capabilities, we serve as a trusted advisor with cutting-edge experience in large language model machine learning.

The Nuts & Bolts

  • Data Analysis
  • Predictive Analytics
  • Large Language Model (LLM) Machine Learning
  • Recommendation Systems
  • Image and Video Analysis
  • Anomaly Detection
  • Model Training and Deployment

Quality & Test Strategy 

Before we ship, we test. Using validated quality and testing strategies, we ensure your product is in tip top shape before users get a taste in the real world.

The Nuts & Bolts

  • Comprehensive Test Strategy Definition
  • Unit and End-to-End Testing
  • Functional Testing
  • Smoke/Build Verification Testing
  • Performance Testing
  • Security Testing
  • Usability Testing
  • Automated Testing
  • Regression Testing

See Our Services in Action

Crux Digital Delivery Accelerators.

Introducing a brand new and dead simple way to start delivering product value as quickly as tomorrow.

Free up your team to focus on feature delivery.

Saves Time

Attract top talent with modern, future-resistant tech.

Modern Tech Stack

Accelerate your application’s speed, scale, stability, and security.

Scalable & Secure

Trust the Process

Discover & Define

First, we dive into your business goals and user needs, conducting in-depth research to customize and validate what we build and how we build it.


Next, we craft a product roadmap, laying out the scope of work, timeline, success metrics, and tools needed to get the job done right.

Design & Prototype

Using insights from discovery, we design the product, rapidly build and iterate upon high-fidelity prototypes, and verify its functionality with real users.

Execute & Deliver

Here, everything comes together. Our engineers masterfully build and deliver your fully-functional, tried-and-tested, pixel-perfect product that’s ready for market.

Test & Learn

In an ever-evolving digital world, we continually test, learn, and iterate upon your product to ensure you’re hitting those success metrics year after year.